Samantha Gooden
Scotch Bonnet Ltd., Trinidad and Tobago
Biography
Samantha Gooden has completed her Graduation in Marketing and Entrepreneurship and Post-Graduation at Harvard University, USA in Sustainability Leadership. She is a serial entrepreneur and the CEO of Scotch Bonnet Ltd., Trinidad and Tobago with over 20 years of experience in marketing, communications, telecommunications and broadcasting throughout over 15 countries. Her background in Medical Technology forms that foundation for her as an author, speaker, lecturer and trainer who enjoys travelling.
Abstract
Abstract : Marketing innovation: A cure for cancer-A case study from South America